The new IVECO LIVE CHANNEL provides a virtual home for IVECO customers and followers to meet, interact and enjoy the full brand experience.

In a time of radical transformation, when the pandemic accelerated the digitalization trend, pushing people and businesses into the virtual world, IVECO saw an opportunity to create a completely new way to develop relationships with customers, industry, vehicle enthusiasts and the public.

IVECO LIVE CHANNEL offers a front row seat to IVECO events broadcast live to customers, IVECO drivers, journalists, social media followers and transport enthusiasts.

The new channel provides a new platform for IVECO to deliver its digital sales training programs, which rely on state-of-the-art teaching and assessment tools.

IVECO LIVE CHANNEL